BOSTON AND EASTON, MA...Massachusetts salon owner and internationally recognized
style and color expert, Edward Blum just returned from serving on the Wella team for
celebrity designer Donna Karan as they introduced the DKNY Fall 2010 collection during
Fashion Week.
Blum, who was part of the Wella team headed by lead colorist Eva Scrivo, was a
colorist/stylist for the DKNY models. Blum is co-owner of the prestigious Makeovers
Salon & Spa, a state-of-the-art facility located in Easton with a staff of 80. Known for his
artistry and technical knowledge, Blum has been a hair stylist for 31 years and a salon
owner for more than 21 years. Makeovers Salon & Spa is his fourth salon and one of the
largest salons and spas in Massachusetts.
"It was such a privilege to work with Wella and the very talented Eva at this tremendous
event," noted Blum.
Blum shared tips of what's hot for fall, "Hair color will be sporty and natural looking with
glosses and glazes leading the way. Nails will be natural looking and gel nails and gel
polishes will be hot. Body care will be organic and very moisturizing."
According to Blum, "We're really going to see a turn towards the natural and organic this
fall and it will be reflected in hair style, make-up and spa treatments."
Blum has worked alongside a number of greats over the years including Vidal Sassoon,
Jon Louis David and Jaque Dessange. He trained with Alexandre de Paris and also
served as the International Spokesperson and Market Leader for Wella Corporation for 15
years, providing hair design and styling for major hair shows in the U.S. and Europe.
He is a contributing writer to many professional beauty publications including Modern
Salon Magazine, American Salon Magazine and Salon Today Magazine. No stranger to
the stars, Blum has been the stylist for "One Life to Live" soap opera's Christian Alfonso
and Judge Maria Lopez of the "Maria Lopez Show" as well as for Buena Vista Studios-
Disney, New England Today, Boston Channel 5 and Channel 4. He has won numerous
awards and worked on many other stage, hair and fashion award shows over the last
three decades.
On the local level, Blum holds the Northeast Cutting and Styling Championship title and
his salon has been honored 15 times with First Place Reader's Choice Award in all
beauty categories. Additionally, he frequently serves as a consultant to many
cosmetology schools in New England.
About Makeovers Salon & Spa
Makeovers Salon & Spa is owned by the internationally recognized, award-winning
designers Edward and Norah Blum. As one of the largest salon and spa in
Massachusetts, Makeovers Salon & Spa is a 13,200 square foot "paradise" with 26 styling
stations, nine large treatment rooms and a staff of more than 80 providing hair styling and
coloring; nail and spa services. Makeovers Salon & Spa has been honored 15 times with
"First Place Reader's Choice Award" in all beauty categories.
Every member of Makeovers Salon & Spa hair design team undergoes an intensive two
years of training at the salon. The majority of the salon's design professionals have been
with the company for at least 15 years. Makeovers Salon & Spa designers travel to New
York for training in the latest color and cutting techniques each Spring and the salon
frequently hosts renowned international guest trainers. Services offered at the Day Spa
include facials, laser treatments, massage, manicures/pedicures, wraps, body
treatments, waxing, reflexology and aromatherapy. Makeovers offers a range of Day Spa
packages including special Day of Beauty, Bridal, Groom's, Couples and Men's
packages, as well as the ability to host private parties from 4 to 40. Their line of high
quality products include G.M. Collin and Glymed Spa products and Wella, Sebastian,
Rene Furtier, Alterna and Icon hair care products.
Salon owner Ed Blum has been the stylist for "One Life to Live" soap opera's Christian
Alfonso and Judge Maria Lopez of the "Maria Lopez Show", Susan Wornick and Natalie
Jacobson of Channel 5 Boston and numerous others. Most recently, Makeovers Salon &
Spa was the set for the Disney pilot, "Postcards from Heaven" with medium Maureen
Hancock and casting calls with ‘The Rock'.
Makeovers Salon & Spa is located at 574 Washington Street in Easton, MA. For more
information, visit the website at www.makeoverssalon.com or contact (508) 238-1211.
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